At this point in the movie, it is very strange that you have not heard the word SEO a hundred times or at least, it sounds a bit like the subject. When talking about SEO, reference is made to the set of actions that help improve the visibility of a web page in the different search engines. SEO positioning is one of the most relevant methods or practices in online marketing with which to attract quality traffic to your website. But let’s go in parts. We explain exactly what an SEO consultant does and how you can decide on one of them for your project.
What is SEO?
The meaning of SEO (Search Engine Optimization) is the optimization we do on a page to appear in search engines, for example, Google or Bing. We are talking about the appearance of natural, organic, without paying in the top positions of the search results for the main keywords of our business. It is therefore almost free traffic because you do not pay for each click (unlike the SEM) that increases its number proportionally to the volume of searches. However, we must clarify that to manage SEO in a way we must take into account many features.
To give just one example you have to know what is taken into account in the search engine algorithm (which is updated frequently), the most interesting keywords for each business, the content of the page, links, indexing, optimization of the code of the web, etc. In other words, we could say that it is necessary to comply with all the premises of the search engine. If we already work with an optimized website or online store, according to experts in SEO positioning at Harrisburg SEO Company, the most laborious is the selection of the right keywords, both for the ideal volume and for its easy accessibility depending on the level of competition.
This step is directly related to another aspect to be taken into account, which will contribute to improving the search result, which is the links. A website that has a large number of links through a keyword will be much more relevant than another. Now, yes, the fact of achieving a good position at a certain time does not ensure us to remain permanently, so it implies an uninterrupted work to always occupy the first places.
How should an SEO consultant be?
Although it is complicated to make an exact definition, the perfect SEO consultant should meet these characteristics:
- An SEO consultant must have knowledge or training focused on the positioning of search engines and know the techniques involved.
- An SEO consultant updates his knowledge constantly because Google is very changeable. Interest in updating their knowledge.
- Learn about the different techniques, processes, tools and programs that are often used. Also, the difference between an SEO techniques black hat and white hat.
- It is important that you be a creative and original person.
- An SEO consultant should have a good writing ability.
- An SEO consultant must be a decisive person who knows how to solve unforeseen events.
- It is important that you have a good capacity for communication and attention to your customers.
Happily all these traits are in Harrisburg SEO Company! If we talk about SEO we recommend taking good care of the content.
All the contents of our website must be original, that is, it is not advisable to copy text from other sources because we would be talking about duplicate content, very damaging to the search engines. The goal is that the content is interesting for Internet users and meets a need. Content is probably the most important aspect of SEO because a good content is better than putting a certain keyword with worse content. Update the page frequently. Search engines like that a page is updated since it is a synonym of being attended and that it has a dynamic content, that is, that it is renewed.
Update products, expand catalogue or create a blog with frequent publications are three examples that we can make to have our page updated for SEO. Monitor and optimize the keywords for which users find us. It is very common to think that keywords are the engine of SEO and what allows analyzing, among many other things, SEO tools. Discovering the words that give us more traffic and giving them more strength by using them in our content is a very interesting practice.
The keywords must also appear in the URLs, in the content as such and in the titles of the pages. Get external links. If we are able to link other websites to our online business, it will have a positive effect on organic ranking because it is an injection of authority on the part of search engines. Use a technology with HTML 5 and CSS 3. The latest trends in web programming languages are the most optimized for search engines.
If you are working with a first level platform you will have many of the technical characteristics well covered. Always use friendly URLs. There are URLs that are good and others that are not so good for search engines. In this post, we explain all the features that a good URL or search engine friendly URL must have. Create a sitemap or sitemap. It is a file that serves search engines to structure the content of a web page. Creating a sitemap and sending it to Google is a good practice to do for SEO.
You can find the best SEO consultants like Harrisburg SEO Company. The fact is that Harrisburg SEO Company is a great agency in the heart of the capital that can help you position your business and grow in profits. Their market knowledge is high and the campaigns are perfectly optimized. In addition, they are a web design agency so they control all the internal aspects of a page that also serve -even are really necessary- to improve their positioning and accelerate the process. An outdated design that is not responsive – that is, that looks good on any device – worsens the effectiveness of an SEO campaign.